{"id":636,"date":"2026-04-26T22:03:23","date_gmt":"2026-04-26T14:03:23","guid":{"rendered":"https:\/\/pchomeads.pchome.tw\/?p=636"},"modified":"2026-06-16T08:17:16","modified_gmt":"2026-06-16T08:17:16","slug":"google-pfm-%e6%88%90%e5%8a%9f%e6%a1%88%e4%be%8b%ef%bc%9ars-pmax-%e8%bd%89-pfm","status":"publish","type":"post","link":"https:\/\/pchomeads.pchome.tw\/?p=636","title":{"rendered":"Google PfM \u6210\u529f\u6848\u4f8b\uff1aRS PMAX \u8f49 PfM"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Realshopper PMAX \u8f49PfM\u6210\u529f\u63d0\u5347\u6574\u9ad4\u6295\u5ee3\u6210\u6548<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/pchomeads.pchome.tw\/wp-content\/uploads\/2026\/06\/e688aae59c96-2026-04-26-e4b88be58d889.52.11-1024x529.png\" alt=\"\" class=\"wp-image-811\" srcset=\"https:\/\/pchomeads.pchome.tw\/wp-content\/uploads\/2026\/06\/e688aae59c96-2026-04-26-e4b88be58d889.52.11-1024x529.png 1024w, https:\/\/pchomeads.pchome.tw\/wp-content\/uploads\/2026\/06\/e688aae59c96-2026-04-26-e4b88be58d889.52.11-300x155.png 300w, https:\/\/pchomeads.pchome.tw\/wp-content\/uploads\/2026\/06\/e688aae59c96-2026-04-26-e4b88be58d889.52.11-768x397.png 768w, https:\/\/pchomeads.pchome.tw\/wp-content\/uploads\/2026\/06\/e688aae59c96-2026-04-26-e4b88be58d889.52.11-1536x793.png 1536w, https:\/\/pchomeads.pchome.tw\/wp-content\/uploads\/2026\/06\/e688aae59c96-2026-04-26-e4b88be58d889.52.11.png 1588w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u67d03C\u54c1\u724c\u904e\u53bb\u7a69\u5b9a\u5728Realshopper\u7684\u5e33\u6236\u7576\u4e2d\uff0c\u9032\u884c\u95dc\u9375\u5b57(SEM)\u3001\u9700\u6c42\u958b\u767c\u5ee3\u544a(DGC)\u3001\u6700\u9ad8\u6210\u6548\u5ee3\u544a(PMAX)\u7684\u5a92\u9ad4\u7d44\u5408\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u5f8c\u4f86\u5617\u8a66\u5c07\u539f\u672cRealshopper\u5e33\u6236\u4e2d\u7684PMAX\u5ee3\u544a\u66ab\u505c\uff0c\u8f49\u70ba\u958b\u555fCMN\u5e33\u6236\u7684PfM\u5ee3\u544a\u3002\u610f\u5373\uff0c\u8a72\u54c1\u724c\u7684\u5a92\u9ad4\u7d44\u5408\u67b6\u69cb\u8b8a\u5316\u5982\u4e0b\uff1a<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Before<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Realshopper\uff1aSEM+DGC+PMAX<\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading\">After<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Realshopper\uff1aSEM+DGC<\/li>\n\n\n\n<li>CMN\uff1aPfM<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u800c\u7576\u8a72\u54c1\u724c\u8f49\u4ee5\u65b0\u7684\u5a92\u9ad4\u7d44\u5408\u67b6\u69cb\u4e4b\u5f8c\uff0c\u6574\u9ad4\u6295\u5ee3\u6210\u6548\u6709\u660e\u986f\u7684\u63d0\u5347\uff1aROAS\u6709\u7ffb\u500d\u6210\u9577\uff0c\u8f49\u63db\u6b21\u6578\u6210\u95775\u500d\u591a\uff0c\u9ede\u64ca\u7387\u4e5f\u670930%\u7684\u63d0\u5347\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u6b64\u53ef\u77e5\uff0cPfM\u78ba\u5be6\u662f\u63d0\u5347\u54c1\u724cROAS\u7684\u6700\u4f73\u5de5\u5177\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Realshopper PMAX \u8f49PfM\u6210\u529f\u63d0\u5347\u6574\u9ad4\u6295\u5ee3\u6210\u6548 \u67d03C\u54c1\u724c\u904e\u53bb\u7a69\u5b9a\u5728Realshopper\u7684\u5e33 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6],"tags":[11],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5","category-6","tag-pfm"],"_links":{"self":[{"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/posts\/636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=636"}],"version-history":[{"count":1,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/posts\/636\/revisions"}],"predecessor-version":[{"id":845,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/posts\/636\/revisions\/845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/media\/841"}],"wp:attachment":[{"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}