{"id":392,"date":"2026-03-25T18:21:04","date_gmt":"2026-03-25T10:21:04","guid":{"rendered":"https:\/\/pchomeads.pchome.tw\/?p=392"},"modified":"2026-06-16T08:17:16","modified_gmt":"2026-06-16T08:17:16","slug":"google-pfm-%e6%9c%80%e6%96%b0%e6%9c%89%e4%bb%80%e9%ba%bc%e6%96%b0%e5%8a%9f%e8%83%bd","status":"publish","type":"post","link":"https:\/\/pchomeads.pchome.tw\/?p=392","title":{"rendered":"Google PfM – \u6700\u65b0\u96fb\u5546\u5a92\u9ad4\u89e3\u6c7a\u65b9\u6848"},"content":{"rendered":"\n

PfM\u662fGoogle\u96f6\u552e\u5354\u4f5c\u5ee3\u544a\u7684\u6700\u65b0\u7522\u54c1<\/strong><\/h3>\n\n\n\n

PfM\u662fGoogle\u96f6\u552e\u5354\u4f5c\u5ee3\u544a(Google Retail Connect, GRC)\u7684\u61c9\u7528\u4e4b\u4e00\u3002GRC\u662f\u7d50\u5408Google x \u54c1\u724c x \u901a\u8def\u7684\u4e09\u65b9\u5354\u4f5c\u6a21\u5f0f\uff0c\u5728\u9019\u6a23\u7684\u5354\u4f5c\u6a21\u5f0f\u4e2d\uff0c\u57fa\u65bc\u66f4\u5168\u9762\u7684\u6578\u64da\u6d1e\u5bdf\uff08\u6d88\u8cbb\u8005\u5728Google\u7684\u4f7f\u7528\u8db3\u8de1\uff0b\u54c1\u724c\u7684\u5546\u54c1\u8cc7\u6599\uff0b\u901a\u8def\u7684\u6d88\u8cbb\u6578\u64da\uff09\uff0c\u5ee3\u544a\u4fbf\u80fd\u7cbe\u6e96\u9396\u5b9a\u9ad8\u610f\u5716\u7528\u6236<\/strong>\uff0c\u6b64\u6642\u518d\u900f\u904eGoogle AI\u5728\u641c\u5c0b\u3001YouTube\u3001Gmail\u7b49\u591a\u500b\u7248\u4f4d\u4e3b\u52d5\u66dd\u5149\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u5c07\u7ad9\u5916\u6d41\u91cf\u5c0e\u9032\u96fb\u5546\u5e73\u53f0\u6536\u7db2\uff0c\u63d0\u9ad8\u5ee3\u544a\u6210\u6548\u3002<\/p>\n\n\n\n

\u800cPfM\u5728GRC\u4e2d\uff0c\u5c6c\u65bc\u6700\u65b0\u7684\u96fb\u5546\u5a92\u9ad4\u89e3\u6c7a\u65b9\u6848(Commerce Media Suite-CMN)\u4e4b\u4e00\uff0c\u80cc\u5f8c\u904b\u7528\u6700\u65b0\u7684\u8ffd\u8e64\u548c\u904b\u7b97\u6280\u8853\uff0c\u4ee5\u671f\u70ba\u6bcf\u500b\u5ee3\u544a\u4e3b\u9054\u5230ROAS\u6700\u5927\u5316\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

PfM\u8207Realshopper\u7a76\u7adf\u6709\u4ec0\u9ebc\u4e0d\u540c<\/strong><\/h3>\n\n\n\n

Realshopper\u7528\u7684\u8f49\u63db\u8ffd\u8e64\u65b9\u5f0f\uff0c\u662f\u5728\u7db2\u7ad9\u4e0a\u57cb\u653e\u4e00\u7a2e\u7279\u6b8a\u7684\u8ffd\u8e64\u78bcMarco\uff1b\u900f\u904e\u8ffd\u8e64\u6d88\u8cbb\u8005\u7684\u4f7f\u7528\u8db3\u8de1\u662f\u5426\u89f8\u767cMarco\uff0c\u4f86\u8a8d\u5217\u6240\u6709\u95dc\u65bc\u8a72\u54c1\u724c\u4e3b\u7684\u5ee3\u544a\u6210\u6548\uff0c\u4e26\u4ee5\u6b64\u8a0a\u865f\u4f5c\u70ba\u5ee3\u544a\u7684\u512a\u5316\u4f9d\u64da\u3002<\/p>\n\n\n\n

\u4f46Marco\u7684\u57cb\u653e\u8207\u89f8\u767c\uff0c\u904e\u7a0b\u6db5\u84cb\u8f03\u591a\u6280\u8853\u5c64\u9762\u7684Bug\uff0c\u4ee5\u53ca\u6d89\u53ca\u591a\u65b9\u4e32\u63a5\u8207\u8a2d\u5b9a\u7684\u9ad8\u8907\u96dc\u5ea6\uff0c\u6545\u8f03\u591a\u8ffd\u8e64\u504f\u8aa4\u8207\u8a0a\u865f\u4e0d\u9f4a\u7684\u60c5\u6cc1\u767c\u751f\u3002\u518d\u52a0\u4e0aMarco\u7684\u8f49\u63db\u8ffd\u8e64\u7bc4\u570d\u8ddf\u7ad9\u4e0a\u9928\u67b6\u6709\u9ad8\u5ea6\u76f8\u95dc\uff0c\u4f46\u9928\u67b6\u537b\u5e38\u56e0\u6642\u5236\u5b9c\u5730\u8b8a\u52d5\uff0c\u5c0e\u81f4Marco\u8ffd\u8e64\u5e38\u5e38\u4e0d\u9f4a\u5168\uff0c\u5728\u5728\u5f71\u97ffRealshopper\u7684\u6210\u6548\u3002<\/p>\n\n\n\n

\u800cCMN\u7684\u8ffd\u8e64\u6a5f\u5236\uff0c\u5927\u5e45\u907f\u514d\u4e86\u4e0a\u8ff0\u7684\u60c5\u5f62\uff0c\u56e0\u70baCMN\u7684\u8ffd\u8e64\u8a8d\u5217\u4e0d\u662f\u9760Marco\uff0c\u800c\u662f\u9760Google\u81ea\u5df1\u7684GA4\u4e8b\u4ef6\uff0c\u56e0\u6b64\u6389\u8ffd\u8e64\u7684\u60c5\u5f62\u5927\u5e45\u6e1b\u5c11\uff0c\u8a0a\u865f\u6536\u96c6\u66f4\u5b8c\u6574\uff0c\u512a\u5316\u6548\u679c\u81ea\u7136\u66f4\u597d\uff01\u4e26\u4e14CMN\u7684\u8f49\u63db\u7bc4\u570d\u53ef\u4ee5\u7d30\u5230\u55ae\u54c1SKU\u8f49\u63db\uff0c\u4e0d\u8ad6\u54c1\u724c\u5728\u7ad9\u4e0a\u7684\u9928\u67b6\u5982\u4f55\u642c\u9077\uff0c\u90fd\u4e0d\u6703\u5f71\u97ff\u6bcf\u500b\u55ae\u54c1\u7684\u8f49\u63db\u6210\u6548\u8ffd\u8e64\uff0c\u8b93\u6574\u9ad4\u8f49\u63db\u66f4\u7cbe\u6e96\uff01<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u5c0f\u7d50\uff1a\u73fe\u5728\u5c31\u662f\u555f\u7528PfM\u7684\u6642\u523b<\/h3>\n\n\n\n

86%\u7684\u6d88\u8cbb\u8005\u5728\u8cfc\u7269\u6b77\u7a0b\u4e2d\u6703\u4f7f\u7528Google\uff0c\u73fe\u5728\u6b63\u662f\u5ee3\u544a\u4e3b\u900f\u904eGRC\u5c07\u7ad9\u5916\u6d41\u91cf\u5c0e\u9032\u96fb\u5546\u5e73\u53f0\u6536\u7db2\u7684\u6642\u523b\uff01\u8d95\u5feb\u555f\u52d5GRC\u6700\u65b0\u7684\u89e3\u6c7a\u65b9\u6848PfM\uff0c\u70ba\u4f60\u7684\u6d41\u91cf\u6253\u9020\u6700\u6709\u6548\u7387\u7684\u8b8a\u73fe\u80fd\u529b\uff01\u70ba\u60a8\u7684\u7522\u54c1\u5275\u9020\u66f4\u9ad8\u7684\u696d\u7e3e\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"

PfM\u662fGoogle\u96f6\u552e\u5354\u4f5c\u5ee3\u544a\u7684\u6700\u65b0\u7522\u54c1 PfM\u662fGoogle\u96f6\u552e\u5354\u4f5c\u5ee3\u544a(Google Retail Co […]<\/p>\n","protected":false},"author":1,"featured_media":816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[11],"class_list":["post-392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-9","tag-pfm"],"_links":{"self":[{"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/posts\/392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=392"}],"version-history":[{"count":2,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/posts\/392\/revisions"}],"predecessor-version":[{"id":851,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/posts\/392\/revisions\/851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/media\/816"}],"wp:attachment":[{"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}