{"id":216,"date":"2026-03-20T18:01:56","date_gmt":"2026-03-20T10:01:56","guid":{"rendered":"https:\/\/pchomeads.pchome.tw\/?p=216"},"modified":"2026-06-16T08:17:16","modified_gmt":"2026-06-16T08:17:16","slug":"%e3%80%90%e5%a4%a7%e5%9e%8b%e5%ae%b6%e9%9b%bb%e3%80%912026-pchome-rmn-%e9%9b%bb%e5%95%86%e5%bb%a3%e5%91%8a%e7%99%bd%e7%9a%ae%e6%9b%b8","status":"publish","type":"post","link":"https:\/\/pchomeads.pchome.tw\/?p=216","title":{"rendered":"\u3010\u5927\u578b\u5bb6\u96fb\u30112026 PChome RMN \u96fb\u5546\u5ee3\u544a\u767d\u76ae\u66f8"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2025 \u5e74 PChome RMN \u5927\u578b\u5bb6\u96fb\u5ee0\u5546\u7684\u5ee3\u544a\u7af6\u722d\u9032\u5165\u767d\u71b1\u5316\uff0c<strong>\u5168\u5e74 CPC \u4e0a\u6f32 1.5 \u500d<\/strong>\u3002PChome \u6df1\u5ea6\u6383\u63cf\u5168\u7ad9\u95dc\u9375\u5b57\u8207\u5ee3\u544a\u92b7\u552e\u6578\u64da\uff0c\u63d0\u51fa\u300c<strong>\u96d9\u5f15\u64ce\u6a21\u578b<\/strong>\u300d+\u300c<strong>\u4e09\u7dad\u95dc\u9375\u5b57\u77e9\u9663<\/strong>\u300d\uff0c\u5354\u52a9\u5927\u578b\u5bb6\u96fb\u5ee0\u5546\u5728 2026 \u5e74\u4ee5\u6578\u64da\u9a45\u52d5\u9810\u7b97\u914d\u7f6e\uff0c\u5728\u7d05\u6d77\u4e2d\u7cbe\u6e96\u6355\u6349\u5546\u6a5f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2025 PChome RMN \u5927\u578b\u5bb6\u96fb\u5ee3\u544a\u6210\u6548\u4eae\u9ede\u56de\u9867<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/01\/image6-3.webp\" alt=\"\u5927\u578b\u5bb6\u96fb\u985e 2025 PChome RMN \u95dc\u9375\u5b57\u5ee3\u544a\u5e74\u5ea6\u641c\u5c0b\u91cf\u8207\u92b7\u552e\u984d\u5340\u57df\u5716\u30026 \u6708 \u548c 11 \u6708\u5448\u73fe\u6e05\u6670\u7684\u92b7\u552e\u96d9\u9ad8\u5cf0\u3002Q4 ROAS \u4ecd\u6536\u5728 26.8 \u7684\u9ad8\u6c34\u6e96\u3002\" class=\"wp-image-1135\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6e05\u6670\u7684\u300c\u92b7\u552e\u96d9\u9ad8\u5cf0\u300d\uff0c\u6de1\u5b63\u4f48\u5c40\u6c7a\u5b9a\u65fa\u5b63\u9ad8\u5ea6<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u578b\u5bb6\u96fb\u6d88\u8cbb\u8005\u7684\u6c7a\u7b56\u9031\u671f\u8f03\u9577\uff0c\u80fd\u638c\u63e1\u96d9\u9ad8\u5cf0\u7684\u5ee0\u5546\uff0c\u5f80\u5f80\u5728\u6de1\u5b63\u4ecd\u6301\u7e8c\u6295\u5165\u5ee3\u544a\u7dad\u6301\u54c1\u724c\u8072\u91cf\u3001\u589e\u5f37\u5fc3\u4f54\u7387\uff0c\u5728\u65fa\u5b63\u6536\u5272\u8a02\u55ae\u6210\u679c\uff0c\u800c\u975e\u50c5\u5728\u65fa\u5b63\u9032\u5834\u77ed\u6ce2\u64cd\u4f5c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u8a3b\uff1a2025 \u5e74\u521d\u56e0\u53c3\u8207\u5ee0\u5546\u5c1a\u5c11\uff0c\u57fa\u671f\u8f03\u4f4e\uff1b\u9810\u671f 2026 \u5e74 Q1 \u6625\u7bc0\u6a94\u671f\u5c07\u5c55\u73fe\u66f4\u4eae\u773c\u7684\u92b7\u552e\u8868\u73fe\u3002<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9ad8\u542b\u91d1\u91cf\u7684\u300c\u9577\u5c3e\u95dc\u9375\u5b57\u300d\uff0c\u7cbe\u6e96\u9396\u5b9a\u8cfc\u8cb7\u610f\u5716<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PChome \u767c\u73fe<strong>\u641c\u5c0b\u91cf\u4f4e\u7684\u300c\u9577\u5c3e\u5b57\u300d<\/strong>\u64c1\u6709\u9a5a\u4eba\u7684<strong>\u542b\u91d1\u91cf<\/strong>\u3002\u5982\u300c65\u540b\u96fb\u8996, 15\u516c\u65a4\u6efe\u7b52\u6d17\u8863\u6a5f\u300d\u7b49\u7cbe\u6e96\u5b57\u8a5e\uff0c\u90e8\u5206 ROAS \u751a\u81f3\u7a81\u7834<strong>&nbsp;2,000<\/strong>\u3002\u986f\u793a\u300c\u7cbe\u6e96\u898f\u683c\u95dc\u9375\u5b57\u300d\u662f\u5c1a\u6709\u958b\u767c\u7a7a\u9593\u7684\u85cd\u6d77\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6d88\u8cbb\u8005\u7528\u9322\u6295\u7968\u7684\u300c\u9ec3\u91d1\u898f\u683c\u300d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5206\u6790 PChome RMN 2025 \u5e74\u5ee3\u544a\u92b7\u552e\u6578\u64da\uff0c\u767c\u73fe\u6d88\u8cbb\u8005\u5c0d\u65bc\u898f\u683c\u7684\u9078\u64c7\u5df2\u4e0d\u50c5\u662f\u529f\u80fd\u8003\u91cf\uff0c\u66f4\u96b1\u542b\u4e86\u5c0d\u751f\u6d3b\u54c1\u8cea\u7684\u5177\u9ad4\u6295\u5c04\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u96fb\u8996<\/strong>\uff1a<strong>\u300c55\u540b\u300d<\/strong>\u70ba\u9996\u9078\uff0c<strong>\u300c65\u540b\u300d<\/strong>\u5c45\u6b21\uff1b<strong>\u300cQLED\u300d<\/strong>\u70ba\u6d88\u8cbb\u8005\u504f\u597d\u7684\u9762\u677f\u6280\u8853\u3002<strong>\u300c\u542b\u58c1\u639b\u300d<\/strong>\u65b9\u6848\u71b1\u92b7\uff0c\u53cd\u6620\u8cb7\u5bb6\u91cd\u8996\u5bb6\u96fb\u8207\u88dd\u6f62\u7684\u878d\u5408\u611f\u3002<\/li>\n\n\n\n<li><strong>\u51b0\u7bb1<\/strong>\uff1a<strong>\u300c100-300L\u300d(\u79df\u5c4b\/\u5c0f\u5bb6\u5ead)<\/strong>\u70ba\u92b7\u552e\u4e3b\u529b\uff1b<strong>\u300c\u8b8a\u983b\u300d<\/strong>\u6280\u8853\u8207<strong>\u300c\u96d9\u9580\u300d<\/strong>\u6a5f\u578b\u7d71\u6cbb\u5e02\u5834\u3002<\/li>\n\n\n\n<li><strong>\u6d17\u70d8\u8863\u6a5f<\/strong>\uff1a<strong>\u300c13-16KG\u300d<\/strong>\u70ba\u9996\u9078\uff0c<strong>\u300c\u6efe\u7b52\u300d<\/strong>\u6a5f\u578b\u53ca<strong>\u300c\u6d17\u812b\u70d8\u3001\u71b1\u6cf5\u300d<\/strong>\u6280\u8853\u5099\u53d7\u6d88\u8cbb\u8005\u9752\u775e\uff0c\u8b77\u8863\u8207\u7701\u6642\u5df2\u6210\u986f\u5b78\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5e74\u5ea6\u5e73\u5747 CPC \u98c6\u5347 1.5 \u500d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2025 \u5e74\u5e73\u5747 CPC \u5f9e\u5e74\u521d\u7684\u5e73\u5747 NT$8.62 \u4e0a\u6f32\u81f3\u5e74\u5e95\u7684 NT$21.93\uff0c\u98c6\u5347 1.5 \u500d\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ROAS \u97cc\u6027\uff1a<\/strong>\u5118\u7ba1\u6210\u672c\u4e0a\u5347\uff0cQ4 ROAS \u4ecd\u6536\u5728 26.8 \u7684\u9ad8\u6c34\u6e96\u3002\u9019\u4ee3\u8868\u5927\u578b\u5bb6\u96fb\u7684\u300c\u9ad8\u5ba2\u55ae\u50f9\u7d05\u5229\u300d\uff0c\u4ee5\u53ca\u7cbe\u6e96\u898f\u683c\u5b57\u5e36\u4f86\u7684\u300c\u9ad8\u8f49\u63db\u7387\u300d\uff0c\u8b93\u5ee0\u5546\u5728\u6fc0\u70c8\u7684\u7af6\u722d\u4e2d\u4ecd\u7dad\u6301\u7372\u5229\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2026 PChome RMN \u5927\u578b\u5bb6\u96fb\u7b56\u7565\u4f48\u5c40<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9762\u5c0d 2026 \u5e74 PChome RMN \u95dc\u9375\u5b57\u5ee3\u544a\u9ad8\u5ea6\u7af6\u722d\u7684\u6311\u6230\uff0cPChome \u63d0\u51fa<strong>&nbsp;\u300c\u96d9\u5f15\u64ce\u6a21\u578b\u300d<\/strong>&nbsp;\u8207&nbsp;<strong>\u300c\u4e09\u7dad\u95dc\u9375\u5b57\u77e9\u9663\u300d<\/strong>\uff0c\u5354\u52a9\u5927\u578b\u5bb6\u96fb\u5ee0\u5546\u5efa\u7acb\u5b8c\u6574\u7684\u8b77\u57ce\u6cb3\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7b56\u7565\u4e00\uff1a\u96d9\u5f15\u64ce\u6a21\u578b<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PChome RMN \u5c55\u793a\u578b\u5ee3\u544a\uff1a\u4e3b\u52d5\u7a2e\u8349\uff0c\u64f4\u5927\u6d41\u91cf\u958b\u53e3<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u4efb\u52d9\uff1a\u5728\u6d88\u8cbb\u8005\u9032\u5165\u8cfc\u8cb7\u6c7a\u7b56\u524d\uff0c<strong>\u6436\u4f54\u5fc3\u4f54\u7387<\/strong>\u3002<\/li>\n\n\n\n<li>\u6230\u8853\uff1a\u5229\u7528\u9996\u9801\u9ad8\u6d41\u91cf\u7248\u4f4d\uff0c\u91dd\u5c0d\u7279\u5b9a\u53d7\u773e\u6e9d\u901a\u5546\u54c1\u7684\u300c\u6280\u8853\u512a\u52e2\u300d\u8207\u300c\u751f\u6d3b\u5834\u666f\u300d\u3002\u5982\uff1a\u5f37\u8abf\u300c\u4e00\u9375\u6d17\u812b\u70d8\u300d\u7684\u4fbf\u5229\u6027\uff0c\u6fc0\u767c\u6f5b\u5728\u9700\u6c42\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>PChome RMN \u95dc\u9375\u5b57\u5ee3\u544a\uff1a\u7cbe\u6e96\u6536\u5272\uff0c\u78ba\u4fdd\u8a02\u55ae\u8f49\u63db&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u4efb\u52d9\uff1a\u5728\u641c\u5c0b\u7d50\u679c\u9801\u6514\u622a\u8cfc\u8cb7\u9700\u6c42\u3002<\/li>\n\n\n\n<li>\u6230\u8853\uff1a\u900f\u904e<strong>\u300c\u4e09\u7dad\u95dc\u9375\u5b57\u77e9\u9663\u300d<\/strong>\uff0c\u4ee5\u7cbe\u7d30\u5316\u7684\u7b56\u7565\u4f48\u5c40 PChome RMN \u95dc\u9375\u5b57\u5ee3\u544a\uff0c\u5168\u9762\u6514\u622a\u8a02\u55ae\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/01\/image3.webp\" alt=\"PChome RMN \u96d9\u5f15\u64ce\u6a21\u578b\uff1aPChome RMN \u5c55\u793a\u578b\u5ee3\u544a\u66dd\u5149\u65bc PChome 24h \u9996\u9801\uff0c\u70ba\u54c1\u724c\u5546\u54c1\u5275\u9020\u9ad8\u6d41\u91cf\u66dd\u5149\uff0c\u523a\u6fc0\u6d88\u8cbb\u8005\u9700\u6c42\u9032\u4e00\u6b65\u641c\u5c0b\u76f8\u95dc\u5546\u54c1\uff0c\u5f62\u6210\u300c\u4e0a\u6e38\u9020\u6c34\u300d\u3002PChome RMN \u95dc\u9375\u5b57\u5ee3\u544a\u7cbe\u6e96\u9396\u5b9a\u4e3b\u529b\u7522\u54c1\u95dc\u9375\u5b57\u548c\u54c1\u724c\u5b57\uff0c\u6536\u7db2\u6514\u622a\u5c55\u793a\u578b\u5ee3\u544a\u5275\u9020\u51fa\u4f86\u7684\u300c\u589e\u91cf\u9700\u6c42\u300d\uff0c\u5f62\u6210\u300c\u4e0b\u6e38\u6536\u6c34\u300d\u3002\" class=\"wp-image-989\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7b56\u7565\u4e8c\uff1a\u4e09\u7dad\u95dc\u9375\u5b57\u77e9\u9663<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u70ba\u4e86\u5e73\u8861 ROAS \u8207\u5e02\u4f54\u7387\uff0c\u6211\u5011\u5efa\u8b70\u5c07\u9810\u7b97\u5206\u914d\u5728\u4ee5\u4e0b\u4e09\u985e\u95dc\u9375\u5b57\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u54c1\u724c\u5b57<\/strong>\uff1a\u5982\u300cSony\u96fb\u8996, LG\u51b0\u7bb1\u300d\u3002\u76e1\u53ef\u80fd\u8b93\u641c\u5c0b\u66dd\u5149\u7387\u9054\u5230 100%\uff0c\u907f\u514d\u88ab\u5176\u4ed6\u54c1\u724c\u6436\u4f54\u524d\u6392\uff0c<strong>\u978f\u56fa ROAS \u57fa\u672c\u76e4<\/strong>\u3002<\/li>\n\n\n\n<li><strong>\u7522\u54c1\u5b57\uff1a<\/strong>\u5982\u300c\u6d17\u8863\u6a5f, \u96fb\u8996, \u51b0\u7bb1\u300d\u3002\u9ad8\u641c\u5c0b\u91cf\u7684\u4e3b\u529b\u7522\u54c1\u5b57\uff0c\u8ca2\u737b\u4e86\u7d55\u5927\u90e8\u5206\u7684\u92b7\u552e\u696d\u7e3e\uff0c\u662f<strong>\u64f4\u5927\u5e02\u4f54\u7387\u7684\u6230\u5834<\/strong>\u3002<\/li>\n\n\n\n<li><strong>\u898f\u683c\u5b57<\/strong>\uff1a\u5982\u300c65\u540b\u96fb\u8996, 15\u516c\u65a4\u6d17\u8863\u6a5f\u300d\u3002\u6db5\u84cb\u300c\u5c3a\u5bf8\u3001\u5bb9\u91cf\u3001\u6280\u8853\u8207\u6a5f\u578b\u300d\u7684\u8907\u5408\u5f0f\u5b57\u8a5e\uff0c\u6514\u622a<strong>\u8cfc\u8cb7\u610f\u5716\u5f37\u70c8<\/strong>\u7684\u8cb7\u5bb6\u3002\u9019\u985e\u5b57\u8a5e<strong>\u542b\u91d1\u91cf\u9ad8<\/strong>\uff0c\u80fd\u63db\u53d6\u6975\u81f4 ROAS\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2026 PChome RMN \u5927\u578b\u5bb6\u96fb\u5ee3\u544a\u9810\u7b97\u914d\u7f6e\u5efa\u8b70<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q1 (1~3\u6708)\uff1a\u6625\u7bc0\u9664\u820a\u4f48\u65b0\u3001\u5e74\u7d42\u734e\u91d1\u6d88\u8cbb<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/01\/image5-1-1024x199.webp\" alt=\"Q1 \u6625\u7bc0\u4e3b\u6253\u9664\u820a\u4f48\u65b0\uff0c\u6293\u6e96\u5e74\u7d42\u734e\u91d1\u6d88\u8cbb\u5546\u6a5f\uff0c\u512a\u5148\u4f48\u5c40 PChome RMN \u95dc\u9375\u5b57\u5ee3\u544a75%\uff0c\u518d\u752825%\u7684PChome RMN \u5c55\u793a\u578b\u5ee3\u544a\u4e3b\u6253\u6c70\u820a\u63db\u65b0\u3001\u7bc0\u80fd\u88dc\u52a9\u8b70\u984c\uff0c\u523a\u6fc0\u6d88\u8cbb\u3002\" class=\"wp-image-994\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5c55\u793a\u578b\u5ee3\u544a 25%<\/strong>\uff1a\u4e3b\u6253\u300c\u6c70\u820a\u63db\u65b0\u300d\u8207\u300c\u7bc0\u80fd\u88dc\u52a9\u300d\u8b70\u984c\uff0c\u6fc0\u767c\u63db\u6a5f\u52d5\u6a5f\u3002<\/li>\n\n\n\n<li><strong>\u95dc\u9375\u5b57\u5ee3\u544a 75%<\/strong>\uff1a\u512a\u5148\u4f48\u5c40\u300c\u7522\u54c1\u5b57\u300d\u548c\u300c\u898f\u683c\u5b57\u300d\u3002\u9632\u5b88\u300c\u54c1\u724c\u5b57\u300d\u907f\u514d\u88ab\u7af6\u54c1\u6536\u5272\u8a02\u55ae\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q2 (4~6\u6708)\uff1a\u5e74\u4e2d\u5927\u4fc3\u3001\u6c23\u6eab\u5347\u9ad8\u3001\u6885\u96e8\u5b63<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/01\/image9-1024x199.webp\" alt=\"Q2 4~5\u6708\u5728\u5927\u4fc3\u6a94\u671f\u4e4b\u524d\u9032\u5165\u84c4\u6c34\u671f\uff0cPChome RMN \u5c55\u793a\u578b\u5ee3\u544a\u4f54\u6bd4\u62c9\u81f330%\uff0c\u9810\u5148\u7a2e\u8349\uff0c\u8b93\u5546\u54c1\u63d0\u524d\u9032\u5165\u6d88\u8cbb\u8005\u8cfc\u7269\u6e05\u55ae\u3002\" class=\"wp-image-995\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u3010\u6696\u8eab\u84c4\u6c34\u671f\u30114~5\u6708<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5c55\u793a\u578b\u5ee3\u544a 30%<\/strong>\uff1a\u91dd\u5c0d\u5927\u578b\u5bb6\u96fb\u6d88\u8cbb\u8005\u7684\u9577\u6c7a\u7b56\u9031\u671f\uff0c\u5927\u4fc3\u524d\u9810\u5148\u7a2e\u8349\u3002\u6e9d\u901a\u300c\u8b8a\u983b\u7701\u96fb\u300d\u6216\u300c\u6d17\u812b\u70d8\u4fbf\u5229\u300d\u6280\u8853\u512a\u52e2\uff0c\u6559\u80b2\u5e02\u5834\u5347\u7d1a\uff0c\u8b93\u5546\u54c1\u63d0\u524d\u9032\u5165\u6d88\u8cbb\u8005\u8cfc\u7269\u6e05\u55ae\u3002<\/li>\n\n\n\n<li><strong>\u95dc\u9375\u5b57\u5ee3\u544a 70%<\/strong>\uff1a\u914d\u5408\u5c55\u793a\u578b\u5ee3\u544a\uff0c\u7dad\u6301\u300c\u7522\u54c1\u5b57\u300d\u548c\u300c\u898f\u683c\u5b57\u300d\u7b49\u901a\u7528\u5b57\u7684\u66dd\u5149\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/01\/image6-1024x199.webp\" alt=\"6\u6708\u8fce\u4f86\u7b2c\u4e00\u500b\u5e74\u5ea6\u92b7\u552e\u9ad8\u5cf0\uff0c\u4ee5 80% \u7684 PChome RMN \u95dc\u9375\u5b57\u5ee3\u544a\u6536\u52724~5\u6708\u7d2f\u7a4d\u7684\u8a02\u55ae\u9700\u6c42\u3002\u53e6\u5916\u5229\u7528 PChome RMN \u5c55\u793a\u578b\u5ee3\u544a\uff0c\u5c0d\u8fd1 60 \u5929\u5c1a\u672a\u8cfc\u8cb7\u7684\u6d88\u8cbb\u8005\u9032\u884c\u518d\u884c\u92b7\u3002\" class=\"wp-image-993\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u3010\u5927\u4fc3\u7206\u767c\u671f\u30116\u6708<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5c55\u793a\u578b\u5ee3\u544a 20%<\/strong>\uff1a\u91dd\u5c0d\u8fd1 60 \u5929\u66fe\u700f\u89bd\u4f46\u672a\u8cfc\u8cb7\u7684\u6d88\u8cbb\u8005\u52a0\u5f37\u6295\u905e\u518d\u884c\u92b7\u5ee3\u544a\u3002<\/li>\n\n\n\n<li><strong>\u95dc\u9375\u5b57\u5ee3\u544a 80%<\/strong>\uff1a\u5f37\u529b\u7af6\u722d\u300c\u7522\u54c1\u5b57\u300d\u548c\u300c\u898f\u683c\u5b57\u300d\uff0c\u9632\u5b88\u300c\u54c1\u724c\u5b57\u300d\u907f\u514d\u88ab\u7af6\u54c1\u6536\u5272\u8a02\u55ae\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q3 (7~9\u6708)\uff1a\u5e02\u5834\u84c4\u6c34\u671f<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/01\/image5-1-1024x199.webp\" alt=\"Q2 7-9\u6708 \u53ef\u7528 25% \u7684 PChome RMN \u5c55\u793a\u578b\u5ee3\u544a\u65bc\u958b\u5b78\u5b63\u524d\u9396\u5b9a\u300c\u79df\u5c4b\/\u5b78\u751f\u65cf\u300d\u63a8\u5ee3\u5c0f\u5bb6\u96fb\uff0c\u540c\u6642\u65bc\u8fb2\u66c67\u6708\u6301\u7e8c\u6295\u5165\u7dad\u6301\u5fc3\u4f54\u7387\u3002\" class=\"wp-image-994\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5c55\u793a\u578b\u5ee3\u544a 25%<\/strong>\uff1a\u65bc\u958b\u5b78\u5b63\u524d\u9396\u5b9a\u300c\u79df\u5c4b\/\u5b78\u751f\u65cf\u300d\u63a8\u5ee3\u5c0f\u5bb6\u96fb\u3002\u540c\u6642\u65bc\u8fb2\u66c67\u6708\u9032\u884c\u300c\u6de1\u5b63\u84c4\u6c34\u300d\uff0c\u6301\u7e8c\u6295\u5165\u5c55\u793a\u578b\u5ee3\u544a<strong>\u7dad\u6301\u5fc3\u4f54\u7387<\/strong>\uff0c\u70ba\u8fb2\u66c67\u6708\u5f8c\u4e00\u6ce2\u300c\u53cd\u5f48\u92b7\u552e\u6f6e\u300d\u548c Q4 \u5927\u4fc3\u9810\u5132\u52d5\u80fd\u3002<\/li>\n\n\n\n<li><strong>\u95dc\u9375\u5b57\u5ee3\u544a 75%<\/strong>\uff1a\u914d\u5408\u5c55\u793a\u578b\u5ee3\u544a\uff0c\u7dad\u6301\u300c\u7522\u54c1\u5b57\u300d\u548c\u300c\u898f\u683c\u5b57\u300d\u7b49\u901a\u7528\u5b57\u7684\u66dd\u5149\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q4 (10~12\u6708)\uff1a\u96d9 11\u3001\u96d9 12 \u5e74\u5ea6\u7d42\u6975\u6230\u5834<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/01\/image9-1024x199.webp\" alt=\"Q4 10\u6708\u5728\u5927\u4fc3\u6a94\u671f\u4e4b\u524d\u518d\u6b21\u9032\u5165\u84c4\u6c34\u671f\uff0cPChome RMN \u5c55\u793a\u578b\u5ee3\u544a\u4f54\u6bd4\u62c9\u81f330%\uff0c\u5efa\u7acb\u300c\u9ad8\u50f9\u7701\u66f4\u591a\u300d\u9328\u9ede\uff0c\u5f15\u5c0e\u6d88\u8cbb\u8005\u63d0\u524d\u9396\u5b9a\u9ad8\u55ae\u50f9\u5546\u54c1\u3002\" class=\"wp-image-995\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u3010\u6696\u8eab\u84c4\u6c34\u671f\u301110\u6708<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5c55\u793a\u578b\u5ee3\u544a 30%<\/strong>\uff1a<strong>\u5efa\u7acb\u300c\u9ad8\u50f9\u7701\u66f4\u591a\u300d\u9328\u9ede\uff0c\u9a45\u52d5\u6d88\u8cbb\u5347\u7d1a<\/strong>\u3002 \u5f37\u6253\u89e3\u6c7a\u75db\u9ede\u7684\u300c\u9802\u898f\u65d7\u8266\u6a5f\u300d\uff08\u5982\uff1a\u7a84\u8eab\u5927\u5bb9\u91cf\uff09\uff0c\u5229\u7528 \u96d9 11 \u5927\u4fc3\u6298\u6263\u9810\u671f\uff0c\u5f15\u5c0e\u6d88\u8cbb\u8005\u63d0\u524d\u9396\u5b9a\u9ad8\u55ae\u50f9\u5546\u54c1\u3002<\/li>\n\n\n\n<li><strong>\u95dc\u9375\u5b57\u5ee3\u544a 70%<\/strong>\uff1a\u4f48\u5c40\u300c\u7522\u54c1\u5b57\u300d\u548c\u300c\u898f\u683c\u5b57\u300d\uff0c\u9032\u653b\u7af6\u54c1\u53ca\u672a\u6709\u54c1\u724c\u5fe0\u8aa0\u7684\u5ba2\u7fa4\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/01\/image8-1024x200.webp\" alt=\"11 \u6708\u662f\u5e74\u5ea6\u6d41\u91cf\u5dd4\u5cf0\uff0c\u4ee5 85% \u7684 PChome RMN \u95dc\u9375\u5b57\u5ee3\u544a\u5168\u9762\u6536\u5272\u8a02\u55ae\u9700\u6c42\u3002\u53e6\u5916\u5229\u7528 PChome RMN \u5c55\u793a\u578b\u5ee3\u544a\uff0c\u5c0d\u8fd1 60 \u5929\u5c1a\u672a\u8cfc\u8cb7\u7684\u6d88\u8cbb\u8005\u9032\u884c\u518d\u884c\u92b7\u3002\" class=\"wp-image-996\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u3010\u5927\u4fc3\u7206\u767c\u671f\u301111~12\u6708<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5c55\u793a\u578b\u5ee3\u544a 15%<\/strong>\uff1a\u91dd\u5c0d\u8fd1 60 \u5929\u66fe\u700f\u89bd\u4f46\u672a\u8cfc\u8cb7\u7684\u6d88\u8cbb\u8005\u52a0\u5f37\u6295\u905e\u518d\u884c\u92b7\u5ee3\u544a\u3002<\/li>\n\n\n\n<li><strong>\u95dc\u9375\u5b57\u5ee3\u544a 85%<\/strong>\uff1a<strong>\u9810\u7b97\u706b\u529b\u5168\u958b<\/strong>\u3002\u5c0d\u300c\u54c1\u724c\u5b57\u300d\u3001\u300c\u7522\u54c1\u5b57\u300d\u3001\u300c\u898f\u683c\u5b57\u300d\u9032\u884c\u5168\u8986\u84cb\u6295\u905e\uff0c\u5c07\u5168\u5e74\u7d2f\u7a4d\u7684\u8072\u91cf\u8f49\u5316\u70ba\u696d\u7e3e\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2026 PChome RMN \u5927\u578b\u5bb6\u96fb\u5ee3\u544a\u6230\u7565\u7e3d\u89bd<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2025 \u5e74\u6191\u85c9\u300c\u7cbe\u6e96\u898f\u683c\u5b57\u300d\uff0cPChome RMN \u5927\u578b\u5bb6\u96fb\u5ee0\u5546\u5728\u9ad8CPC\u7af6\u722d\u4e0b\u4ecd\u5275\u9020\u51fa ROAS 26.8 \u7684\u5f37\u97cc\u8868\u73fe\u3002\u5c55\u671b 2026\uff0cPChome \u5efa\u8b70\u4ee5\u300c\u96d9\u5f15\u64ce\u6a21\u578b\u300d\u7d50\u5408\u300c\u4e09\u7dad\u95dc\u9375\u5b57\u77e9\u9663\u300d\uff0c\u900f\u904e\u300c\u4e3b\u52d5\u62d3\u5ba2\u300d\u8207\u300c\u7cbe\u6e96\u6536\u7db2\u300d\u7684\u96d9\u91cd\u4f48\u5c40\uff0c\u5354\u52a9\u5ee0\u5546\u69cb\u7bc9\u5805\u5be6\u7684\u8b77\u57ce\u6cb3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b63\u5ea6\u4f48\u5c40\u901f\u67e5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Q1 \u6625\u7bc0\u9664\u820a\uff1a\u9396\u5b9a\u6625\u7bc0\u9664\u820a\u4f48\u65b0\u3001\u5e74\u7d42\u734e\u91d1\u6d88\u8cbb\u5546\u6a5f\u3002<\/li>\n\n\n\n<li>Q2 \u5e74\u4e2d\u5927\u4fc3\uff1a4-5 \u6708\u6e9d\u901a\u6280\u8853\u7d05\u5229\u7a2e\u8349\uff0c6 \u6708\u7cbe\u6e96\u6536\u5272\u3002<\/li>\n\n\n\n<li>Q3 \u5e02\u5834\u84c4\u6c34\uff1a\u6de1\u5b63\u7dad\u6301\u8072\u91cf\u300c\u84c4\u6c34\u300d\uff0c\u70ba Q4 \u53cd\u5f48\u9810\u5b58\u5ba2\u7fa4\u3002<\/li>\n\n\n\n<li>Q4 \u5e74\u5ea6\u6230\u5834\uff1a \u6696\u8eab\u671f\u5efa\u7acb\u300c\u9ad8\u50f9\u7701\u66f4\u591a\u300d\u9328\u9ede\u9a45\u52d5\u6d88\u8cbb\u5347\u7d1a\uff1b\u7206\u767c\u671f\u5168\u9762\u6536\u7db2\u3002<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>2025 \u5e74 PChome RMN \u5927\u578b\u5bb6\u96fb\u5ee0\u5546\u7684\u5ee3\u544a\u7af6\u722d\u9032\u5165\u767d\u71b1\u5316\uff0c\u5168\u5e74 CPC \u4e0a\u6f32 1.5 \u500d\u3002PCho [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,9],"tags":[12],"class_list":["post-216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-9","tag-rmn"],"_links":{"self":[{"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/posts\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=216"}],"version-history":[{"count":1,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/posts\/216\/revisions"}],"predecessor-version":[{"id":855,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/posts\/216\/revisions\/855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/media\/756"}],"wp:attachment":[{"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}