{"id":194,"date":"2026-03-20T15:38:38","date_gmt":"2026-03-20T07:38:38","guid":{"rendered":"https:\/\/pchomeads.pchome.tw\/?p=194"},"modified":"2026-06-16T08:17:16","modified_gmt":"2026-06-16T08:17:16","slug":"pchome-rmn-%e9%9b%99-11-%ef%bc%86%e9%9b%99-12-%e6%88%90%e6%95%88%e8%a1%a8%e7%8f%be%e5%a4%a7%e5%85%ac%e9%96%8b","status":"publish","type":"post","link":"https:\/\/pchomeads.pchome.tw\/?p=194","title":{"rendered":"PChome RMN \u96d9 11 \uff06\u96d9 12 \u6210\u6548\u8868\u73fe\u5927\u516c\u958b"},"content":{"rendered":"\n

\u96d9 11 \u8207\u96d9 12 \u662f\u96fb\u5546\u5e74\u5ea6\u6700\u91cd\u8981\u7684\u5169\u5927\u6a94\u671f\uff0cPChome RMN\uff08Retail Media Network\uff09\u4ee5\u300c\u4f4e\u6210\u672c\u9ad8\u56de\u5831\u300d\u7684\u512a\u52e2\uff0c\u5b8c\u6574\u8986\u84cb\u54c1\u724c\u5ba3\u50b3\u3001\u6d88\u8cbb\u8005\u89f8\u53ca\u8207\u6700\u7d42\u4e0b\u55ae\uff0c\u5168\u7ad9\u5e73\u5747 ROAS\uff08\u6295\u5831\u7387\uff09\u90fd\u8d85\u904e 10 \u500d\uff0c\u4ee5\u4e0b\u5e36\u4f60\u6df1\u5165\u89e3\u8b80\u5404\u7522\u696d\u6a94\u671f\u6210\u6548\uff0c\u4e26\u63ed\u9732\u95dc\u9375\u6210\u529f\u56e0\u7d20\u3002<\/p>\n\n\n\n

\u96d9 11 \u6210\u6548\u4eae\u9ede\u8207\u95dc\u9375\u9a45\u52d5\u56e0\u7d20<\/h2>\n\n\n\n
\u6392\u540d<\/strong><\/td>\u7522\u696d<\/strong><\/td>ROAS<\/strong><\/td>\u52a0\u8cfc\u7387<\/strong><\/td>\u8f49\u63db\u7387<\/strong><\/td>\u6210\u6548\u9a45\u52d5\u56e0\u7d20<\/strong><\/td><\/tr>
1<\/td>\u7f8e\u599d\u4fdd\u990a<\/strong><\/td>30\u201335<\/strong><\/td>50\u201360%<\/strong><\/td>18\u201320%<\/strong><\/td>\u7d20\u6750\u5438\u775b\uff0b\u9ad8\u610f\u5716\u641c\u5c0b<\/strong>\uff1a\u9810\u71b1\u671f\u7528\u5c55\u793a\u5ee3\u544a\u589e\u5f37\u54c1\u724c\u5370\u8c61\uff0c\u885d\u523a\u671f\u7528\u300c\u660e\u661f\u5546\u54c1\uff0b\u9650\u6642\u512a\u60e0\u300d\u6fc0\u767c\u52a0\u8cfc\u71b1\u6f6e\u3002<\/td><\/tr>
2<\/td>3C<\/strong><\/td>22\u201325<\/strong><\/td>25\u201330%<\/td>6\u20138%<\/td>\u9577\u5c3e\u95dc\u9375\u5b57\u4f48\u5c40<\/strong>\uff1a\u7cbe\u6e96\u9396\u5b9a\u300c\u5c0f\u7c73\u7a7a\u6c23\u6e05\u6de8\u6a5f 4 Pro\u300d\u3001Type-C \u7dda\u6750\u7b49\u9577\u5c3e\u8a5e\uff0c\u5e36\u4f86\u9ad8\u54c1\u8cea\u6d41\u91cf\u3002<\/td><\/tr>
3<\/td>\u5bb6\u96fb<\/strong><\/td>19\u201322<\/strong><\/td>20\u201325%<\/td>4\u20135%<\/td>\u8fd4\u5834\u6a94\u5ef6\u4f38<\/strong>\uff1a\u6b63\u6a94\u5f8c\u7528\u5c55\u793a\u5ee3\u544a\u6301\u7e8c\u92ea\u5e95\uff0c\u63d0\u5347\u4e8c\u6b21\u89f8\u53ca\u8207\u52a0\u8cfc\u3002<\/td><\/tr>
4<\/td>\u4fdd\u5065\u54c1<\/strong><\/td>18\u201321<\/strong><\/td>42\u201347%<\/strong><\/td>13\u201316%<\/strong><\/td>\u9ad8\u5fe0\u8aa0\u5ea6\u65cf\u7fa4<\/strong>\uff1a\u4fdd\u5065\u54c1\u8cfc\u8cb7\u6c7a\u7b56\u8f03\u9577\uff0c\u5148\u7528\u5c55\u793a\u5ee3\u544a\u5efa\u6d41\uff0c\u518d\u9760\u95dc\u9375\u5b57\u50ac\u5316\u4e0b\u55ae\u3002<\/td><\/tr>
5<\/td>\u98df\u54c1<\/td>11\u201313<\/td>40\u201345%<\/strong><\/td>15\u201318%<\/strong><\/td>\u8fd4\u8cfc\u529b\u5f37\uff0c\u9650\u6642\u4fc3\u92b7\u642d\u914d\u95dc\u9375\u5b57\uff0c\u8f49\u63db\u7387\u986f\u8457\u63d0\u5347\u3002<\/td><\/tr>
6<\/td>\u751f\u6d3b\u5c45\u5bb6<\/td>11\u201313<\/td>32\u201336%<\/td>7\u20139%<\/td>\u65e5\u5e38\u88dc\u8ca8\u54c1\u985e\uff0c\u7528\u5c55\u793a\u5ee3\u544a\u7dad\u6301\u5e38\u614b\u66dd\u5149\uff0c\u95dc\u9375\u5b57\u5f37\u5316\u9700\u6c42\u3002<\/td><\/tr>
7<\/td>\u5bf5\u7269\u7528\u54c1<\/td>11\u201313<\/td>22\u201326%<\/td>8\u20139%<\/td>\u91dd\u5c0d\u98fc\u4e3b\u8208\u8da3\u53d7\u773e\u505a\u518d\u884c\u92b7\uff0c\u7cbe\u6e96\u62c9\u56de\u9ad8\u610f\u5716\u8a2a\u5ba2\u3002<\/td><\/tr>
8<\/td>\u6d41\u884c\u670d\u98fe<\/td>11\u201313<\/td>35\u201340%<\/td>6\u20137%<\/td>\u6f6e\u724c\u65b0\u54c1\u805a\u7126\u300c\u8a66\u7a7f\u5fc3\u5f97\u300d\u300c\u642d\u914d\u6559\u5b78\u300d\u7d20\u6750\uff0c\u63d0\u9ad8\u9ede\u64ca\u8207\u52a0\u8cfc\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u70ba\u4f55 PChome RMN \u96d9 11 \u6210\u6548\u5982\u6b64\u7a81\u51fa\uff1f<\/h3>\n\n\n\n
    \n
  1. \u4f4e CPC\u3001\u7a69\u5b9a CTR<\/strong>\uff1aRMN \u5e73\u5747 CPC \u50c5 8\u201312 \u5143\uff0c\u7ad9\u5167\u7528\u6236\u52d5\u6a5f\u5f37\uff0cCTR \u53ef\u9054 1.5\u20132.5%\uff0c\u7bc0\u7701\u9810\u7b97\u537b\u5e36\u4f86\u5927\u91cf\u9ad8\u8cea\u91cf\u6d41\u91cf\u3002<\/li>\n\n\n\n
  2. \u5168\u7ad9\u9589\u74b0\u8ffd\u8e64<\/strong>\uff1a\u5f9e\u300c\u66dd\u5149\u2192\u9ede\u64ca\u2192\u52a0\u8cfc\u2192\u4e0b\u55ae\u300d\u5b8c\u6574\u6f0f\u6597\uff0c\u7cbe\u6e96\u6b78\u56e0\uff0c\u8b93\u512a\u5316\u66f4\u7cbe\u78ba\u3002<\/li>\n\n\n\n
  3. \u7d20\u6750\uff0b\u95dc\u9375\u5b57\u96d9\u7ba1\u9f4a\u4e0b<\/strong>\uff1a\u5c55\u793a\u5ee3\u544a\u8ca0\u8cac\u54c1\u724c\u9810\u71b1\u3001\u518d\u884c\u92b7\u92ea\u5e95\uff0c\u95dc\u9375\u5b57\u5ee3\u544a\u9396\u5b9a\u9ad8\u610f\u5716\u641c\u5c0b\uff0c\u52a0\u901f\u6c7a\u7b56\u3002<\/li>\n<\/ol>\n\n\n\n

    PChome RMN \u96d9 12 \u6210\u6548\u4eae\u9ede\u8207\u95dc\u9375\u9a45\u52d5\u56e0\u7d20<\/h2>\n\n\n\n
    \u6392\u540d<\/strong><\/td>\u7522\u696d<\/strong><\/td>ROAS<\/strong><\/td>\u52a0\u8cfc\u7387<\/strong><\/td>\u8f49\u63db\u7387<\/strong><\/td>\u6210\u6548\u9a45\u52d5\u56e0\u7d20<\/strong><\/td><\/tr>
    1<\/td>\u7f8e\u599d\u4fdd\u990a<\/strong><\/td>28\u201332<\/strong><\/td>55\u201360%<\/strong><\/td>19\u201321%<\/strong><\/td>\u7bc0\u5f8c\u4e0d\u964d\u6eab<\/strong>\uff1a\u96d912\u6301\u7e8c\u52a0\u78bc\u9650\u6642\u7d44\u5408\uff0c\u7dad\u6301\u9ad8\u52a0\u8cfc\u8207\u56de\u8cfc\u52d5\u80fd\u3002<\/td><\/tr>
    2<\/td>3C<\/strong><\/td>20\u201323<\/strong><\/td>25\u201330%<\/td>7\u20139%<\/td>CPC \u63a7\u5236\u4f73<\/strong>\uff1a\u95dc\u9375\u5b57\u51fa\u50f9\u7cbe\u6e96\uff0cROAS \u9054 20 \u4ee5\u4e0a\u3002<\/td><\/tr>
    3<\/td>\u5bb6\u96fb<\/strong><\/td>18\u201321<\/strong><\/td>21\u201326%<\/td>5\u20136%<\/td>\u641c\u5c0b\u71b1\u5ea6\u4e0d\u6e1b<\/strong>\uff1a\u51b0\u7bb1\u3001\u9664\u6fd5\u6a5f\u7b49\u5b63\u7bc0\u6027\u9700\u6c42\u6301\u7e8c\u62c9\u9ad8\u3002<\/td><\/tr>
    4<\/td>\u4fdd\u5065\u54c1<\/td>18\u201321<\/strong><\/td>42-47%<\/strong><\/td>13-16%<\/strong><\/td>\u5927\u6a94\u7cbe\u6e96\u5c0e\u8cfc\uff1a<\/strong>\u63d0\u5347 CPC \u722d\u53d6\u6700\u5927\u66dd\u5149\uff0c\u8fce\u63a5\u6a94\u671f\u4fc3\u9032\u52a0\u8eca\u7387<\/td><\/tr>
    5<\/td>\u98df\u54c1<\/strong><\/td>10\u201312<\/td>40\u201345%<\/strong><\/td>15\u201318%<\/strong><\/td>\u6301\u7e8c\u8fd4\u8cfc\u3001\u7bc0\u6176\u79ae\u76d2\uff0b\u9650\u6642\u512a\u60e0\uff0c\u5e36\u52d5\u8f49\u63db\u3002<\/td><\/tr>
    6<\/td>\u751f\u6d3b\u5c45\u5bb6<\/td>10\u201312<\/td>30\u201335%<\/td>7\u20139%<\/td>\u65e5\u5e38\u88dc\u8ca8\uff0b\u7bc0\u5f8c\u56e4\u8ca8\u9700\u6c42\uff0c\u7cbe\u6e96\u518d\u884c\u92b7\u6210\u6548\u4f73\u3002<\/td><\/tr>
    7<\/td>\u5bf5\u7269\u7528\u54c1<\/td>10\u201312<\/td>20\u201325%<\/td>8\u20139%<\/td>\u300c\u5bf5\u7269\u53cb\u5584\u300d\u5c08\u5c6c\u7d20\u6750\u63d0\u9ad8\u9ede\u64ca\uff0c\u56de\u8cfc\u7387\u7a69\u5b9a\u3002<\/td><\/tr>
    8<\/td>\u6d41\u884c\u670d\u98fe<\/td>10\u201312<\/td>35\u201340%<\/td>5\u20136%<\/td>\u300c\u5e74\u672b\u6d3e\u5c0d\u7a7f\u642d\u300d\u9577\u5c3e\u95dc\u9375\u5b57\u52a9\u653b\uff0c\u523a\u6fc0\u6d88\u8cbb\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    \u70ba\u4f55 PChome RMN \u96d9 12 \u4ecd\u80fd\u7dad\u6301\u9ad8\u6295\u5831\uff1f<\/h3>\n\n\n\n
      \n
    1. \u6a94\u671f\u5f8c\u5834\u5ef6\u7e8c\u6548\u61c9<\/strong>\uff1a\u7bc0\u5f8c\u8fd4\u5834\u7dad\u6301\u71b1\u5ea6\uff0c\u5c55\u793a\u5ee3\u544a\u5ef6\u4f38\u66dd\u5149\uff0c\u62c9\u9577\u6574\u9ad4\u8cfc\u7269\u66f2\u7dda\u3002<\/li>\n\n\n\n
    2. \u7bc0\u6176\u79ae\u76d2\uff0b\u7d44\u5408\u4fc3\u92b7<\/strong>\uff1a\u642d\u914d\u300c\u8cb7\u4e00\u9001\u4e00\u300d\u300c\u9650\u91cf\u79ae\u76d2\u300d\u7b49\u5275\u610f\u7d20\u6750\uff0c\u5438\u5f15\u52a0\u8cfc\u3002<\/li>\n\n\n\n
    3. \u518d\u884c\u92b7\u53d7\u773e\u7cbe\u6e96\u5316<\/strong>\uff1a\u4ee5\u96d911\u7d2f\u7a4d\u7684\u53d7\u773e\u5217\u8868\u70ba\u57fa\u790e\uff0c\u5c55\u958b\u66f4\u7cbe\u6e96\u7684\u518d\u884c\u92b7\u64cd\u4f5c\u3002<\/li>\n<\/ol>\n\n\n\n

      PChome \u96fb\u5546\u5927\u6a94\u6210\u529f\u516c\u5f0f\uff1a3\u5927\u6838\u5fc3\u8981\u7d20<\/h2>\n\n\n\n
        \n
      1. \u7248\u4f4d\u512a\u52e2<\/strong>\n
          \n
        • \u5c55\u793a\u578b\u5ee3\u544a<\/strong>\uff1a\u9996\u9801\uff0f\u5206\u985e\u9801\uff0f\u6d3b\u52d5\u5c08\u5340\u4f4e\u9810\u7b97\u92ea\u5e95\uff0c\u5efa\u7acb\u6d41\u91cf\u6c60\u3002<\/li>\n\n\n\n
        • \u95dc\u9375\u5b57\u5ee3\u544a<\/strong>\uff1a\u9577\u5c3e\u3001\u7cbe\u6e96\u3001\u5ee3\u6cdb\u4e09\u7ba1\u9f4a\u4e0b\uff0c\u78ba\u4fdd\u6bcf\u500b\u5ba2\u7fa4\u89f8\u9ede\u5747\u6709\u4f48\u5c40\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • \u7d20\u6750\u8207\u8a0a\u606f<\/strong>\n
            \n
          • \u9650\u6642\u5012\u6578\uff0b\u512a\u60e0\u50f9<\/strong>\uff1a\u63d0\u9ad8\u7dca\u8feb\u611f\uff0c\u4fc3\u4f7f\u5feb\u901f\u6c7a\u7b56\u3002<\/li>\n\n\n\n
          • \u4e3b\u6253\u8ce3\u9ede\uff0b\u54c1\u724c\u80cc\u66f8<\/strong>\uff1a\u5982\u300c24h \u51fa\u8ca8\u300d\u300cPChome \u7368\u5bb6\u300d\u3001\u300cNo.1 \u53e3\u7891\u4fdd\u5065\u54c1\u300d\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • \u6578\u64da\u9a45\u52d5\u512a\u5316<\/strong>\n
              \n
            • \u5be6\u6642\u76e3\u63a7\u300c\u52a0\u8cfc\u7387\u300d\u300c\u8f49\u63db\u7387\u300d\u300cROAS\u300d\uff0c\u52d5\u614b\u8abf\u6574\u95dc\u9375\u5b57\u51fa\u50f9\u8207\u7d20\u6750\u7d44\u5408\u3002<\/li>\n\n\n\n
            • \u6a94\u671f\u9810\u71b1\uff0f\u885d\u523a\uff0f\u8fd4\u5834\u4e09\u968e\u6bb5\u6392\u7a0b\uff0c\u914d\u5408\u6d41\u91cf\u8207\u7af6\u50f9\u72c0\u6cc1\u5206\u914d\u9810\u7b97\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n

              \u7d50\u8a9e<\/h2>\n\n\n\n

              PChome RMN \u96d911\u3001\u96d912\u6a94\u671f\u6210\u6548\u8868\u660e\uff1a\u300c\u4f4e\u6210\u672c\u3001\u9ad8\u6548\u7387\u3001\u5168\u6f0f\u6597\u9589\u74b0\u300d\u662f\u96fb\u5546\u5927\u6a94\u5236\u52dd\u95dc\u9375\u3002\u7121\u8ad6\u4f60\u662f\u8981\u5efa\u7acb\u65b0\u5ba2\u89f8\uff0f\u5ef6\u5c55\u7d2f\u7a4d\u6d41\u91cf\uff0c\u9084\u662f\u8981\u7cbe\u6e96\u885d\u523a\u8f49\u63db\uff0c\u90fd\u80fd\u900f\u904e\u5c55\u793a\u578b\uff0b\u95dc\u9375\u5b57\u96d9\u7b56\u7565\uff0c\u642d\u914d\u52d5\u614b\u512a\u5316\uff0c\u5275\u9020\u8d85\u8d8a 10 \u500d\u7684\u6295\u5831\u7387\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

              \u96d9 11 \u8207\u96d9 12 \u662f\u96fb\u5546\u5e74\u5ea6\u6700\u91cd\u8981\u7684\u5169\u5927\u6a94\u671f\uff0cPChome RMN\uff08Retail Media Networ […]<\/p>\n","protected":false},"author":1,"featured_media":755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,3,8],"tags":[12],"class_list":["post-194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-3","category-8","tag-rmn"],"_links":{"self":[{"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/posts\/194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=194"}],"version-history":[{"count":2,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/posts\/194\/revisions"}],"predecessor-version":[{"id":857,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/posts\/194\/revisions\/857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=\/wp\/v2\/media\/755"}],"wp:attachment":[{"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pchomeads.pchome.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}